![]() ![]() This is why we are committed to creating safe digital play experiences and to providing families with age-appropriate tools that enable them to talk about digital safety, privacy and wellbeing topics in a fun and memorable way.” Kathrine Kirk Muff, VP of Social Responsibility at the LEGO Group, said: '‘Children should be safe whether they play online or offline and we know that is a key concern for parents. Parents can then use a number of simple talking points to start a conversation with their child about topics such as what makes a good password and how to keep personal data secure. As parents read out the story, children are inspired to have fun building their own ‘Oversharer’ with LEGO bricks. In the new story-style adventure, digital explorer and ‘creaturologist’ Ida Switchditonandoff, takes families on a journey through the online world in search of an imaginary LEGO® creature who loves to share. The latest activity pack focuses on two of the biggest concerns for parents when it comes to keeping their children safe online: privacy and safe sharing (2). ![]() The LEGO Group’s ‘Build & Talk’ series helps parents and caregivers have meaningful conversations around challenging yet important online topics with children, aged seven to 11, in a language all children can understand, play. Wednesday 18th August 2021: The LEGO Group has expanded its range of tools designed to help families have conversations about digital safety, privacy and wellbeing, after new research found only 1 in 6 parents said their child had confided in them when something bad happened online (1). ![]()
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